they figure that if you've read her past stuff and gotten hooked, you'll be more likely to read her new stuff. Yes, they really said that.

That's how I feel about music. I'm a fan of several bands that I wouldn't otherwise have listened to just because I can't afford to buy every single album that intrigues me. I bought Tift Merritt's and Sara Barielles' new albums because I listened and fell in love with them.

So way to go, publisher! :D